Post by account_disabled on Mar 9, 2024 6:33:41 GMT
The listen to it again and again. This is true in your presentations as well. So many folks when theyre asked to give a talk about something in the web marketing space start with the fundamentals and the basics the things that everybody already knows or that are so intuitive that theyre just not that helpful. Lets say this is a conversion rate optimization presentation. So my little friend over here Bob the NotSoGoodPresenter is giving a talk and hes got this slide called Make Clear CallstoAction. Then he shows an ugly thing where you cant really see what the calltoaction is and one thats a very clear calltoaction.
Super obvious advice advice that anyone who has done any degree of optimization Greece Mobile Number List around conversion rates knows and learned years ago. This presentation unless it is to someone who has no experience with web marketing is probably going to put you to sleep or drive you to get on your phone or go out of the room. On the other hand this is something I caught today from Joanna Wiebe on versus buttons on your mobile sites in particular. Oh really Text link calls to action I would think a button would convert better but it turns out theres some data out there that suggests that in some cases it looks like the text link works better. You better try it.
Maybe thats something to add to your testing repertoire in the future. Aha that is new information. I did not know that before. So this obvious information turns people off. It makes you disconnect from the presentation. This new information new nonobvious its awesome. Its heaven. Thats what were all looking for when we try and get content. This is not just true by the way for presentations. Its particularly powerful for presentations but this is true of virtually any content you create.
Super obvious advice advice that anyone who has done any degree of optimization Greece Mobile Number List around conversion rates knows and learned years ago. This presentation unless it is to someone who has no experience with web marketing is probably going to put you to sleep or drive you to get on your phone or go out of the room. On the other hand this is something I caught today from Joanna Wiebe on versus buttons on your mobile sites in particular. Oh really Text link calls to action I would think a button would convert better but it turns out theres some data out there that suggests that in some cases it looks like the text link works better. You better try it.
Maybe thats something to add to your testing repertoire in the future. Aha that is new information. I did not know that before. So this obvious information turns people off. It makes you disconnect from the presentation. This new information new nonobvious its awesome. Its heaven. Thats what were all looking for when we try and get content. This is not just true by the way for presentations. Its particularly powerful for presentations but this is true of virtually any content you create.