Post by arfanho7 on Feb 24, 2024 4:58:49 GMT
Download working paper hbs.edu faculty Pages item.aspx num HARVARD BUSINESS SCHOOL CASE Wynton Marsalis Jazz at Lincoln Center Under the leadership of artistic director Wynton Marsalis Jazz at Lincoln Center JALC hosts performances and education events year round for audiences in New York and across the United States. Despite the popularity of JALC s events however the U.S. audience for jazz is small and aging relative to other music genres.
This case asks students to apply marketing principles to the challenge that JALC faces in seeking to expand the reach of and appreciation for jazz music despite a shrinking audience. The case features a multimedia format of audio and video clips in order to engage students directly with JALC protagonists Egypt WhatsApp Number List nd with jazz music—the real protagonist of the case. course and is also suitable for courses in branding nonprofit management and arts and culture management. Purchase this case https cb.hbsp.harvard.edu cbmp product HTM ENG HARVARD BUSINESS SCHOOL.
CASE Unilever Combatting Global Food Waste The global consumer goods company Unilever was on pace to hit a number of aggressive targets by as part of the Unilever Sustainable Living Project including a goal to halve the waste associated with the disposal of its products. Unilever s chief supply chain officer Pier Luigi Sigismondi and his team were working towards this goal and had chosen to first focus on three key areas—sugar tomatoes and tea—and had analyzed where in the “farm to fork” value chain product was wasted. This analysis showed that very little was wasted within areas of the value chain directly controlled by Unilever and most occurred either upstream with its suppliers or downstream with consumers.
This case asks students to apply marketing principles to the challenge that JALC faces in seeking to expand the reach of and appreciation for jazz music despite a shrinking audience. The case features a multimedia format of audio and video clips in order to engage students directly with JALC protagonists Egypt WhatsApp Number List nd with jazz music—the real protagonist of the case. course and is also suitable for courses in branding nonprofit management and arts and culture management. Purchase this case https cb.hbsp.harvard.edu cbmp product HTM ENG HARVARD BUSINESS SCHOOL.
CASE Unilever Combatting Global Food Waste The global consumer goods company Unilever was on pace to hit a number of aggressive targets by as part of the Unilever Sustainable Living Project including a goal to halve the waste associated with the disposal of its products. Unilever s chief supply chain officer Pier Luigi Sigismondi and his team were working towards this goal and had chosen to first focus on three key areas—sugar tomatoes and tea—and had analyzed where in the “farm to fork” value chain product was wasted. This analysis showed that very little was wasted within areas of the value chain directly controlled by Unilever and most occurred either upstream with its suppliers or downstream with consumers.